This company rebranding was a portion of a 4-month long award-winning company business plan project. I collaborated with a group of 5 other team members to completely redesign the business plan for an existing company. Most of my contribution was in the rebranding and marketing, happening in Adobe Illustrator.

Click the logo to see a mockup of proposed marketing materials.

The new branding was for a children’s fitness facility, specializing in Ninja Warrior-like obstacles and training. Using a sporty and youthful green and blue, I created the U and W that has suggestions of the shapes of urban buildings and camouflage. Within a brainstorming session, I had suggested the name Urban Warrior and it was a unanimous “yes” from all of the group members. When we presented the proposal to the existing business owner, she had no critiques for the branding and agreed it was a great fit for the company.